From screen to ground: Pandawara Group's strategy in reserving Indonesia's environment
Abstract views: 5
,
PDF downloads: 5
Abstract
This article focused on analysing the strategy and impact of the Pandawara Group in encouraging environmental conservation efforts in Indonesia. The study used a qualitative method to analyse and interpret phenomena within this research, incorporating data on engagement metrics such as likes, views, and followers for each organisation's social media accounts, which were collected using SocialBlade. The findings of this study show that Pandawara Group's activities have successfully increased public awareness of environmental issues. This is reflected in the high engagement and positive sentiment revolving around their environmental content on social media. Moreover, their campaigns have inspired collective action, as evidenced by the growing number of communities participating in their clean-up activities. Despite these achievements, several challenges persist. Ensuring the sustainability of community engagement in environmental protection remains a significant hurdle. Additionally, the government's role in addressing environmental pollution requires further attention. This article offers a new approach to the environmental movement in Indonesia, specifically on optimising digital media to build public awareness and encourage collective action for environmental conservation.
References
Ahdiat, A. (2023). 10 Negara Penghasil Sampah Terbesar di Dunia (2020). Databoks. https://databoks.katadata.co.id/datapublish/2023/06/26/10-negara-penghasil-sampah-terbesar-di-dunia-ada-indonesia
Ahmad, A. R. (2022). The role of social media in the Arab Spring uprisings. Central and Eastern European EDem and EGov Days, 335, 377–387. https://doi.org/10.24989/ocg.v335.31
Alamsyah, S. (2023). Pemdes Sangrawayang Tolak Pandawara Group Bersih-bersih Pantai Loji. Detik.Com. https://www.detik.com/jabar/berita/d-6957940/pemdes-sangrawayang-tolak-pandawara-group-bersih-bersih-pantai-loji
Amul Tamboli, Mustafizul Haque, Yogesh Jojare, & Amol Ohol. (2023). Consumer Preference for Eco-Friendly Products in Relation to Sustainability Awareness. Journal of Advanced Zoology, 44(S6), 87–93. https://doi.org/10.17762/jaz.v44iS6.1990
Boulianne, S., Lalancette, M., & Ilkiw, D. (2020). “School Strike 4 Climate”: Social Media and the International Youth Protest on Climate Change. Media and Communication, 8(2), 208–218. https://doi.org/10.17645/mac.v8i2.2768
Busetto, L., Wick, W., & Gumbinger, C. (2020). How to use and assess qualitative research methods. Neurological Research and Practice, 2(1), 1–10. https://doi.org/10.1186/s42466-020-00059-z
Cabrera, N. L., Matias, C. E., & Montoya, R. (2017). Activism or slacktivism? The potential and pitfalls of social media in contemporary student activism. Journal of Diversity in Higher Education, 10(4), 400–415. https://doi.org/10.1037/dhe0000061
Chou, E. Y., Hsu, D. Y., & Hernon, E. (2020). From slacktivism to activism: Improving the commitment power of e-pledges for prosocial causes. PLOS ONE, 15(4), e0231314. https://doi.org/10.1371/journal.pone.0231314
Cooper, K. (2023). The Effectiveness of Online Activism: Who It Is Effective for, What Issues It Is Effective for, and What Time Period It Is Effective for. University at Albany, State University of New York.
Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches, 3rd ed. In Research design: Qualitative, quantitative, and mixed methods approaches, 3rd ed. Sage Publications, Inc.
Defitri, M. (2023). Pandawara Group: Pemuda Inspiratif Penggiat Bebersih Sungai. Waste4Change. https://waste4change.com/blog/pandawara-group-pemuda-inspiratif-penggiat-bebersih-sungai/
Fadli, A., & Sazali, H. (2023). Peran Media Sosial Instagram @GREENPEACEID Sebagai Media Kampanye Dalam Menjaga Lingkungan. Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi Dan Informasi, 8(2), 209–222. https://doi.org/10.52423/jikuho.v8i2.32
Fathurrozak. (2023). Pandawara Group Dapat Penghargaan Changemakers of the Year oleh Tiktok Indonesia. Media Indonesia. https://mediaindonesia.com/humaniora/621033/pandawara-group-dapat-penghargaan-changemakers-of-the-year-oleh-tiktok-indonesia
George, J. J., & Leidner, D. E. (2019). From clicktivism to hacktivism: Understanding digital activism. Information and Organization, 29(3), 100249. https://doi.org/10.1016/j.infoandorg.2019.04.001
Gladwell, M. (2010). Small Change. Newyorker. https://www.newyorker.com/magazine/2010/10/04/small-change-malcolm-gladwell
Goldsborough, R. (2011). Slacktivism is Becoming the New Activism. Community College Week. https://www.thefreelibrary.com/%27Slacktivism%27+is+becoming+the+new+activism.-a0248188254
H, M. M. A. Al, & Yuliani, H. (2023). Pemanfaatan Media Sosial Instagram WALHI Bengkulu Sarana Kampanye Lingkungan. J-SIKOM, 4(02). https://doi.org/https://doi.org/10.36085/jsikom.v4i2.5832
Herawati, A. R., Marom, A., & Widowati, N. (2023). Digital Activism: A New Way of Social Movement in the Digitalization Era. Proceedings of the Fourth International Conference on Administrative Science (ICAS 2022), 458–470. https://doi.org/10.2991/978-2-38476-104-3_44
Hidayat, Z., & Hidayat, D. (2021). Environmental Sense of Gen Z in Online Communities: Exploring the Roles of Sharing Knowledge and Social Movement on Instagram. Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia. https://doi.org/10.4108/eai.18-11-2020.2311741
Kavada, A. (2015). Creating the collective: social media, the Occupy Movement and its constitution as a collective actor. Information, Communication & Society, 18(8), 872–886. https://doi.org/10.1080/1369118X.2015.1043318
Leong, C., Pan, S. L., Bahri, S., & Fauzi, A. (2019). Social media empowerment in social movements: power activation and power accrual in digital activism. European Journal of Information Systems, 28(2), 173–204. https://doi.org/10.1080/0960085X.2018.1512944
Lutfhi, A. N. (2023). Menyelesaikan Sampah dari Hulu. Kompas. https://www.kompas.id/baca/opini/2023/08/13/menyelesaikan-sampah-dari-hulu
Madison, N., & Klang, M. (2020). The Case for Digital Activism. Journal of Digital Social Research, 2(2), 28–47. https://doi.org/10.33621/jdsr.v2i2.25
Mahat, H., Hussein, S. W., Saleh, Y., Hashim, M., Nayan, N., Said, Z. M., & Kurniawan, E. (2023). Social Media as a Medium for Disseminating Community Awareness of Environmental Issues in Malaysia. TEM Journal, 1658–1667. https://doi.org/10.18421/TEM123-47
Martin, B. (2007). Activism, Social and Political. In Encyclopedia of Activism and Social Justice. SAGE Publications, Inc. https://doi.org/10.4135/9781412956215.n12
McCarthy, J. D., & Zald, M. N. (1977). Resource Mobilization and Social Movements: A Partial Theory. American Journal of Sociology, 82(6), 1212–1241. https://doi.org/10.1086/226464
Nasas, F. S., & Pradipta Dirgantara. (2024). Strategi Komunikasi Lingkungan Pandawara Group dalam Menyebarkan Kesadaran Ekologis di Kota Bandung. Communicology: Jurnal Ilmu Komunikasi, 12(1), 52–72. https://doi.org/10.21009/COMM.032.04
Nazmudin, A. (2024). Pernah Dibersihkan Pandawara, Pantai yang Sempat Dijuluki Terkotor Kembali Dipenuhi Sampah. Kompas.Com. https://regional.kompas.com/read/2024/04/22/165727378/pernah-dibersihkan-pandawara-pantai-yang-sempat-dijuluki-terkotor-kembali?page=all
Norris, P. (2004). Young People & Political Activism.
Oliwia. (2024). Community Involvement in Environmental Protection as a Key to Successful Environmental Projects. One More Tree Foundation. https://one-more-tree.org/blog/2024/04/05/community-involvement-in-environmental-protection-as-a-key-to-successful-environmental-projects/
Paço, A., & Gouveia Rodrigues, R. (2016). Environmental activism and consumers’ perceived responsibility. International Journal of Consumer Studies, 40(4), 466–474. https://doi.org/10.1111/ijcs.12272
Prabandari, N. A. (2022). Hari Lingkungan hidup Sedunia : Pentingnya Environmental Awareness (Kesadaran Lingkungan) di Masyarakat. Bincang Energi. https://bincangenergi.id/hari-lingkungan-hidup-sedunia-pentingnya-environmental-awareness-kesadaran-lingkungan-di-masyarakat/
Pratiwi, A. S., & Heriyanti, A. P. (2024). Community Participation in Environmental Conservation Based on Dawuhan Tradition in Tegalwaton Village Spring, Semarang Regency. Indonesian Journal of Earth and Human, 1(1), 17–26.
Puspa, A. (2023). Pandawara Group Gugah Kesadaran Publik akan Pentingnya Menjaga Lingkungan. Media Indonesia. https://mediaindonesia.com/humaniora/595815/pandawara-group-gugah-kesadaran-publik-akan-pentingnya-menjaga-lingkungan
Puspitalova, A. T. (2023). 4 Daftar Pantai Terkotor Versi Pandawara Group, Salah Satunya Pantai Cibutun Loji Sukabumi. Tempo. https://tekno.tempo.co/read/1780076/4-daftar-pantai-terkotor-versi-pandawara-group-salah-satunya-pantai-cibutun-loji-sukabumi
Rahman, A. (2024). Audit Komunikasi Media Sosial Pandawara Group Dalam Melakukan Kampanye Peduli Lingkungan. JCommsci - Journal Of Media and Communication Science, 7(1), 7–18. https://doi.org/10.29303/jcommsci.v7i1.260
Ramadani, A. C. (2023). Undang Pandawara Grup, Begini Cara Denmark Sulap Sampah Jadi Energi. Republika. https://tekno.republika.co.id/berita/s4mq2a478/undang-pandawara-grup-begini-cara-denmark-sulap-sampah-jadi-energi
Ribeiro, M. A., Seyfi, S., Elhoushy, S., Woosnam, K. M., & Patwardhan, V. (2023). Determinants of generation Z pro-environmental travel behaviour: the moderating role of green consumption values. Journal of Sustainable Tourism, 1–21. https://doi.org/10.1080/09669582.2023.2230389
Scherman, A., Valenzuela, S., & Rivera, S. (2022). Youth environmental activism in the age of social media: the case of Chile (2009-2019). Journal of Youth Studies, 25(6), 751–770. https://doi.org/10.1080/13676261.2021.2010691
Shabrina, A., Nuraini, K., & Naufal, A. (2023). Strategi Kampanye Kebersihan Lingkungan Oleh Pandawara Group Melalui Media Tiktok. Prosiding Seminar Nasional Ilmu Ilmu Sosial (NIIS). https://proceeding.unesa.ac.id/index.php/sniis/article/view/930
Smith, J. (2005). Transnational Protest and Global Activism. Contemporary Sociology: A Journal of Reviews, 34(5), 539–540. https://doi.org/10.1177/009430610503400551
Suwana, F. (2020). What motivates digital activism? The case of the Save KPK movement in Indonesia. Information, Communication & Society, 23(9), 1295–1310. https://doi.org/10.1080/1369118X.2018.1563205
Tarrow, S. G. (2011). Power in Movement (3rd Editio). Cambridge University Press. https://doi.org/10.1017/CBO9780511973529
Tilly, C. (2019). Social Movements, 1768–2004. Routledge. https://doi.org/10.4324/9781315632063
Van Laer, J., & Van Aelst, P. (2010). Internet and Social Movement Action Repertoires. Information, Communication & Society, 13(8), 1146–1171. https://doi.org/10.1080/13691181003628307
Wahyuni, F. A., Az’Zahra, Q., & Larasati, S. C. (2023). Pesan Kesadaran Lingkungan di Akun TikTok Pandawara. Peran Ilmu Sosial Dalam Menyongsong Indonesia Emas 2045. https://proceeding.unesa.ac.id/index.php/sniis/article/view/904
Waluyo, D. (2023). Ayo Peduli Kebersihan Sungai! Indonesia.Go.Id. https://indonesia.go.id/kategori/editorial/7337/ayo-pedulikebersihansungai?lang=1#:~:text=Mengutip data Badan Pusat Statistik,8%25 nya termasuk tercemar ringan
Wasserman, H. (2016). Digital Activism in the Social Media Era (B. Mutsvairo (ed.)). Springer International Publishing. https://doi.org/10.1007/978-3-319-40949-8
Wijonarko, D., Ramdhani, M., & Arindawati, W. (2024). Pengaruh Konten Tiktok @pandawaragroup Terhadap Perilaku Menjaga Kebersihan Lingkungan. JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial, 4(1), 129–134. https://doi.org/10.47233/jkomdis.v4i1.1476
Wirartha, I. M. (2006). Metodologi Penelitian Sosial Ekonomi. CV. Andi Offset.
Wisanggeni, S. P., Rosalina, M. P., & Krisna, A. (2022). Anggaran Rendah, Sampah Melimpah. Kompas. https://www.kompas.id/baca/desk/2022/05/19/anggaran-rendah-sampah-melimpah
Zomeren, M. (2014). Collective Action. In Encyclopedia of Quality of Life and Well-Being Research (pp. 984–986). Springer Netherlands. https://doi.org/10.1007/978-94-007-0753-5_433
Copyright (c) 2025 Jurnal Studi Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Studi Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal (comments to the editor can be added below).
