Digital transformation in the tourism sector of Ponorogo Regency, Indonesia
Abstract views: 37
,
PDF downloads: 44
Abstract
The Ponorogo Regency has various tourism destinations that comprises natural, artificial, and cultural sites. Digitalisation in this sector is needed to keep up with the times. This study investigated the factors that influence digital transformation in the tourism sector of Ponorogo Regency and identified variables that influence this transformation positively or negatively. This study used a quantitative methodology by distributing questionnaires online via Google Forms to 99 respondents in Ponorogo. The data processing used SEM-PLS software for data analysis and hypothesis testing. The study’s findings show that digital transformation in tourism is positively and significantly influenced by leadership, employee engagement, and the external environment through technological advancement. However, organisational culture, structure, communication methods, and resources do not positively or significantly impact the digital transformation of the tourism industry. These findings suggest that local governments should prioritise investments in leadership development, employee training, and delivering the latest technological innovations to implement digital transformation strategies effectively.
References
Afuan, M., Ali, H., & Zefriyenni. (2024). Determination of Performance Through Job Satisfaction: Competence, Motivation and Organizational Commitment at the Central Statistics Agency in West Sumatra. Qubahan Academic Journal, 4(3), 662–677. https://doi.org/10.48161/qaj.v4n3a810
Alghanayem, H., Lamberti, G., & López-Sintas, J. (2023). A dark side of retargeting? How advertisements that follow users affect post-purchase consumer behavior: Evidence from the tourism industry in Saudi Arabia. Innovative Marketing, 19(4), 234–246. https://doi.org/10.21511/im.19(4).2023.19
Arenal, A., Armuna, C., Ramos, S., Feijoo, C., & Aguado, J. M. (2024). Digital transformation, blockchain, and the music industry: A review from the perspective of performers’ collective management organizations. Telecommunications Policy, 48(8), 102817. https://doi.org/10.1016/j.telpol.2024.102817
Bulgakov, S., & Makarenko, E. (2022). The Development of an Integrated External Environment Monitoring Framework Aimed at the Internal Control of the Procurement Process of Fat and Oil Companies. Journal of Risk and Financial Management, 15(2). https://doi.org/10.3390/jrfm15020050
Busulwa, R., Pickering, M., & Pathiranage, N. W. (2024). Readiness of hospitality and tourism curricula for digital transformation. Journal of Hospitality, Leisure, Sport and Tourism Education, 35(June), 100519. https://doi.org/10.1016/j.jhlste.2024.100519
Cakrawala. (2025). Monumen Reog Ponorogo Dapat Suntikan Dana Dari Pemerintah Pusat. Retrieved from https://cakrawala7.com/monumen-reog-ponorogo-dapat-suntikan-dana-dari-pemerintah-pusat/
Chin, W. W. (1998). The Partial Least Squares Approach to Structural Equation Modeling. Modern Methods for Business Research, 295, 336.
Crusoe, J., Magnusson, J., & Eklund, J. (2024). Digital transformation decoupling: The impact of willful ignorance on public sector digital transformation. Government Information Quarterly, 41(3), 101958. https://doi.org/10.1016/j.giq.2024.101958
Dewi, D. S. K., Harsono, J., Desriyanti, D., Yulianti, D. B., & Azhar, I. Y. (2022). The Development of Website-based Ngebel Tourism from an E-Government Perspective. Otoritas : Jurnal Ilmu Pemerintahan, 12(1), 30–40. https://doi.org/10.26618/ojip.v12i1.6127
Fornell, C., & Larcker, D. F. (2018). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 (8th ed.). Badan Penerbit universitas dipo.
Guntur Muh, A., & Andi Cudai Nur. (2018). Pengembangan dan Perubahan Organisasi, 12–18. Retrieved from https://eprints.unm.ac.id/22577/5/Buku Pengembangan dan Perubahan Organisasi.pdf
Hair, J., & Joseph, F. (2011). Multivariate Data Analysis. Fifth Edition. New Jersey: PrenticeHall, Inc.
Iqbal, S., Martins, J. M., Mata, M. N., Naz, S., Akhtar, S., & Abreu, A. (2021). Linking entrepreneurial orientation with innovation performance in SMEs; the role of organizational commitment and transformational leadership using smart pls-sem. Sustainability (Switzerland), 13(8), 1–18. https://doi.org/10.3390/su13084361
Latief, F., Mus, A. R., Amang, B., Hasan, S., & Mahmud, A. (2024). Applying Technology Acceptance Model Theory on Distributing Electronic Money the Role of Intention Power. Journal of Ecohumanism, 3(4), 541–552. https://doi.org/10.62754/joe.v3i4.3583
Li, H., Liu, J., Liu, Y., Yang, G., Zhang, L., & Yang, X. (2024). Can Digital Transformation Drive Green Innovation in China’s Construction Industry under a Dual-Carbon Vision? Sustainability (Switzerland), 16(18). https://doi.org/10.3390/su16188042
Liu, T., & Qi, J. (2024). The Mechanism of Enterprise Digital Transformation on Resilience from the Perspective of Financial Sustainability. Sustainability, 16(17), 7409. https://doi.org/10.3390/su16177409
Mandra Prakosa, R., & Intan Ravanza Rindiana. (2023). Analisis Implementasi E-Government Pemerintah Provinsi Bali dalam Pengelolaan Pariwisata Berbasis Digital. Journal of Governance Innovation, 5(2), 290–307. https://doi.org/10.36636/jogiv.v5i2.2917
Memon, A. H., & Rahman, I. A. (2014). SEM-PLS analysis of inhibiting factors of cost performance for large construction projects in Malaysia: Perspective of clients and consultants. The Scientific World Journal, 2014. https://doi.org/10.1155/2014/165158
Nurfaidah, G. D. S., Nasution, R. D., Hilman, Y. A., & ... (2024). Upaya Dinas Pariwisata dalam Meningkatkan Resiliensi Pengrajin Reyog di Kabupaten Ponorogo. Jurnal Nasional …, 14(April), 65–79. Retrieved from https://journal.ugm.ac.id/tourism_pariwisata/article/view/65-79%0Ahttps://journal.ugm.ac.id/tourism_pariwisata/article/viewFile/65-79/39591
Palupi, D. A., & Sitaviana, S. (2022). Optimalisasi Pariwisata Telaga Ngebel Ponorogo melalui Ekonomi Kreatif Pasca Pandemi. Jurnal Pemberdayaan Masyarakat Indonesia, 4(1), 53–65. https://doi.org/10.21632/jpmi.4.1.53-65
Peraturan Bupati. (2019). Road Map Reformasi Birokrasi Pemerintah Kabupaen Ponorogo Tahun 2019-2021.
Qiao, G., Li, Y., & Hong, A. (2024). The Strategic Role of Digital Transformation: Leveraging Digital Leadership to Enhance Employee Performance and Organizational Commitment in the Digital Era. Systems, 12(11). https://doi.org/10.3390/systems12110457
Rinchen, S., Banihashemi, S., & Alkilani, S. (2024). Driving digital transformation in construction: Strategic insights into building information modeling adoption in developing countries. Project Leadership and Society, 5(January), 100138. https://doi.org/10.1016/j.plas.2024.100138
Rizky, F., Frinaldi, A., & Putri, N. E. (2019). Penerapan E-Government Dalam Promosi Pariwisata Melalui Website Oleh Dinas Kebudayaan Dan Pariwisata Kota Padang. Ranah Research: Journal of …, 507–514. Retrieved from https://jurnal.ranahresearch.com/index.php/R2J/article/view/85
Sarstedt, M., R., & Chair, J. (2021). Partial least squares structural equation modeling. https://doi.org/10.1007/978-3-319-05542-8_15-2
Sekaran, U., & Bougie, R. J. (2016). Research methods for business: A skill building approach (7th ed.). John Wiley & Sons inc.
Silaparasetti, V., Srinivasarao, G. V. R., & Khan, F. R. (2017). Structural Equation Modeling Analysis Using Smart Pls To Assess the Occupational Health and Safety (Ohs) Factors on Workers’Behavior. Humanities & Social Sciences Reviews, 5(2), 88–97. https://doi.org/10.18510/hssr.2017.524
Sujono, R. I., Wibowo, A., Maula, D. I., Khodijah, A. S., Allia, N. N., Trisnawati, Q. D., & Sari, R. P. (2024). Maintaining sustainable use of the Indonesian telecommunications provider. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 8(1), 042–052. https://doi.org/10.25139/jsk.v8i1.6246
Sun, Z., Hu, D., & Lou, X. (2024). The Impact of Digital Transformation on the Sustainable Growth of Specialized, Refined, Differentiated, and Innovative Enterprises: Based on the Perspective of Dynamic Capability Theory. Sustainability, 16(17), 7823. https://doi.org/10.3390/su16177823
Syahid Noor, T. B. D. F., Hamsal, M., Abdinagoro, S. B., & Raharjana, D. T. (2024). Community Value Co-Creation as a Catalyst for Village Tourism Sustainability: A New Paradigm. Journal of Ecohumanism, 3(8), 18–33. https://doi.org/10.62754/joe.v3i8.4708
Triwiyanto, T., Kusumaningrum, D. E., Sobri, A. Y., & Maitreephun, W. (2024). Accountability management system of superior elementary school for digital transformation. Journal of Education and Learning, 18(4), 1514–1526. https://doi.org/10.11591/edulearn.v18i4.21692
Wang, D., & Chen, S. (2022). Digital Transformation and Enterprise Resilience: Evidence from China. Sustainability (Switzerland), 14(21). https://doi.org/10.3390/su142114218
Werthner, H. (2022). A digital humanism view on e-tourism. Information Technology and Tourism, 24(3), 347–360. https://doi.org/10.1007/s40558-022-00237-6
Winasis, S., Djumarno, Riyanto, S., & Ariyanto, E. (2021). The effect of transformational leadership climate on employee engagement during digital transformation in indonesian banking industry. International Journal of Data and Network Science, 5(2), 91–96. https://doi.org/10.5267/j.ijdns.2021.3.001
Xu, L., Zhou, Y., & Chen, L. (2024). Digital Transformation and Breakthrough Innovation in Chinese Manufacturing Firms: Based on Ability-Motivation-Opportunity (AMO) Framework of Human Capital. SAGE Open, 14(3), 1–18. https://doi.org/10.1177/21582440241264348
Yaacob, N. A., Ab Latif, Z., Abdul Mutalib, A., & Ismail, Z. (2021). Farmers’ Intention in Applying Food Waste as Fertilizer: Reliability and Validity Using Smart-PLS. Asian Journal of Vocational Education and Humanities, 2(2), 27–34. https://doi.org/10.53797/ajvah.v2i2.5.2021
Copyright (c) 2025 Jurnal Studi Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Jurnal Studi Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
The authors agree to the terms of this Copyright Notice, which will apply to this submission if and when it is published by this journal (comments to the editor can be added below).
