Utilisation of Radio Suara Surabaya as a traffic information medium in Indonesia
DOI:
https://doi.org/10.25139/jsk.v9i3.9919Keywords:
local radio, media studies, traffic informationAbstract
Radio media still play an important role as a source of public information, especially in conveying real-time traffic conditions. However, in today's digital era, the question arises as to how relevant the traffic congestion information conveyed by radio still is to the public. This study refers to the uses and gratifications theory, which emphasises that audiences choose media based on their ability to meet information needs. This study uses a quantitative approach with a survey method of 300 respondents, namely private vehicle users in Surabaya and its surroundings. The analysis focuses on the dimensions of accuracy, relevance, novelty of information, and listener loyalty. The results show that accurate, relevant, and up-to-date information about traffic conditions has a significant effect on continued listening. In addition, social interaction through the "Listener Reports" programme also strengthens audience loyalty to Radio Suara Surabaya. These findings confirm that radio remains relevant in meeting the information needs of the public in the digital age, especially in the context of traffic information.
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