Vol. 9 No. 2 (2025)

Articles

• The Effect of Live Shopping and Online Customer Reviews on Purchase Intention That Impacts Purchase Decision Through The TikTok Shop Platform

  Clarita Putri, Tinneke Hermina, Rahyuniati Setiawan

  118-136

  https://doi.org/10.25139/ekt.v9i2.10542

  Abstract views: 173 , PDF Journal downloads: 154

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• The Role of Content Marketing, FoMo, Social Influencer, and Flash Sale on Gen Z Impulse Buying in Semarang Regency on the TikTok Marketplace

  Sherly Dwi Ditzi Savitri, Dewi Widyaningsih, Myra Andriana

  137-153

  https://doi.org/10.25139/ekt.v9i2.10598

  Abstract views: 959 , PDF Journal downloads: 650

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• Human Capital Readiness and Market Orientation on Business Performance: The Mediating Role of Green Innovation in Batik Ecoprint MSMEs in Yogyakarta

  Alya Nina Ghaisani Sabrina, Sabihaini

  154-171

  https://doi.org/10.25139/ekt.v9i2.10633

  Abstract views: 133 , PDF Journal downloads: 86

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• CSR as a Moderation: Improving Financial Performance Through Green Investments and Good Corporate Governance

  Syafia Maharani, Dwi Suhartini

  172-186

  https://doi.org/10.25139/ekt.v9i2.10643

  Abstract views: 152 , PDF Journal downloads: 79

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• Product Innovation, Service Quality, and Facilities in Shaping Consumer Satisfaction at Vespart Lampung

  Syahril Daud, Made Dicky Hernanta

  187-202

  https://doi.org/10.25139/ekt.v9i2.10698

  Abstract views: 142 , PDF Journal downloads: 92

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• Digital Marketing and Purchasing Decisions: The mediating Role of Online Engagement and Brand Advocacy among Gen Z at McDonald's Sidoarjo

  Rafli Bahtiar, Muhammad Yani, Rizky Eka Febriansah

  203-226

  https://doi.org/10.25139/ekt.v9i2.10704

  Abstract views: 190 , PDF Journal downloads: 136

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• Analysis of Bank Performance Using the RGEC Method (Risk Profile, Good Corporate Governance, Earnings, and Capital) in State-Owned and Non-State-Owned Banks in Indonesia

  Nekhasius Agus Sunarjanto, Jennifer Francesca Angel

  227-247

  https://doi.org/10.25139/ekt.v9i2.10766

  Abstract views: 152 , PDF Journal downloads: 128

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