Analisis Faktor Eksternal dan Internal Pada Perbankan Digital di Bursa Efek Indonesia: Studi Kasus Allo Bank


Abstrak
Industri perbankan merupakan salah satu industri yang berkembang sangat pesat dan menarik di indonesia. Industri perbankan berkontribusi cukup signifikan pada ekonomi indonesia. Perkembangan industri perbankan tidak lepas dari ada nya pengaruh teknlogi dan adaptasi teknologi yang masif di indonesia. industri perbankan mulai membuat model bisnis dan bentuk baru yaitu Bank digital. Bank digital di indonesia sempat menarik banyak perhatian karena teknologi baru yang dibawa dan kinerja saham bank digital yang naik secara signifkan pada tahun 2021. Kenaikan harga saham bank digital tidak berlanjut hingga tahun berikutnya dan terus mengalami penurunan. Salah satu bank digital yang mengalami penurunan harga saham signifikan adalah allo bank. Allo bank mengalami penurunan saham yang signifikan meskipun performa allo bank naik secara signifikan. Penelitian ini akan melakukan studi analisa eksternal dengan menggunakan metode PESTEL dan Porter's five force untuk melihat kondisi makro dan industri dari perbankan di indonesia dan melakukan analisa internal menggunakan risk based bank rating untuk melihat kinerja dan kesehatan bank. Analisa eksternal menunjukan bahwa makro dan industri perbankan menunjukan peluang positif untuk allo bank berkembang dan analisa internal menunjukan allo bank memiliki kinerja yang sangat baik di antara bank digital lainnya
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