STRATEGI PEMASARAN DALAM PENGEMBANGAN USAHA PENGOLAHAN PENGOLAHAN IKAN MANYUNG (Arius thalassinus) DI UKM IBU SANDRA WONOREJO PERMAI RUNGKUT

Abstract

Manyung's salted fish products are a mainstay product and are highly economical in Rungkut, especially in Sambal Ibu Sandra. These products also have their own product specifications,which are the characteristics of processed fish products in Rungkut.The manyung fish (Arius Thalassius) is one of the basic (demersal) fish which has important economic potential belonging to the family Ariidae. Sea catfish has many health benefits, including being a good source of animal protein for people with cholesterol because the content of good fats is higher than bad fats. In addition, sea catfish can prevent stroke, overcome the problem of malnutrition, treat inflammation of the skin, reduce symptoms of diabetes mellitus, and reduce obesity. Because of the benefits of sea catfish, many people like it, especially in processed form. SThe development strategy also affects the life of the organization in the long term, at least for 5 years. Therefore, the nature of the development strategy is future oriented. The development strategy has the function of formulating and considering the internal and external factors faced by the company. Formulation is the development of a long-term plan for the effective management of environmental opportunities and threats, in view of the company's strengths and weaknesses The strategy formulated is for strategic managers to find a strategic fit between external opportunities and internal strengths, in addition to paying attention to internal threats and weakness.

Manyung's salted fish products are a mainstay product and are highly economical in Rungkut, especially in Sambal Ibu Sandra. These products also have their own product specifications,which are the characteristics of processed fish products in Rungkut.The manyung fish (Arius Thalassius) is one of the basic (demersal) fish which has important economic potential belonging to the family Ariidae. Sea catfish has many health benefits, including being a good source of animal protein for people with cholesterol because the content of good fats is higher than bad fats. In addition, sea catfish can prevent stroke, overcome the problem of malnutrition, treat inflammation of the skin, reduce symptoms of diabetes mellitus, and reduce obesity. Because of the benefits of sea catfish, many people like it, especially in processed form. SThe development strategy also affects the life of the organization in the long term, at least for 5 years. Therefore, the nature of the development strategy is future oriented. The development strategy has the function of formulating and considering the internal and external factors faced by the company. Formulation is the development of a long-term plan for the effective management of environmental opportunities and threats, in view of the company's strengths and weaknesses The strategy formulated is for strategic managers to find a strategic fit between external opportunities and internal strengths, in addition to paying attention to internal threats and weakness.