EFISIENSI BIAYA PRODUKSI UNTUK MENINGKATKAN HASIL PENJUALAN PAKAN LELE ( Clariidae ) DI PT CENTRAL PROTEINA PRIMA TBK SURABAYA JAWA TIMUR

Abstract

Catfish feed factory, is a company engaged in agribusiness, which utilize raw materials originating from agricultural activities widely, both in the form of waste or by-products from the agricultural industry. Agricultural products have unique properties, where these products are produced seasonally, and are easily damaged. Therefore, feed manufacturing companies must have a good management structure, both in management of raw material availability (procurement, distribution, and storage), production management, and marketing management, so that all activities can be carried out properly and smoothly. The purpose of this research is to find out the process of managing fish feed that is more economical, as well as to streamline production costs in order to get maximum sales results. Researchers use descriptive qualitative methods to describe and describe the phenomena that occur in the field. This study does not prioritize the size of the population and sampling, even the sampling is very limited. To obtain in-depth data, case study research uses observation techniques, interviews, as well as documentation studies which will then be analyzed into a theory.