Main Article Content
Abstract
Global food security and health awareness have increased, thus driving demand for organic food. Blitar, one of the duck farming centers on Java Island, has much potential to develop organic farming. However, consumer attitudes and product acceptance of organic farming must be analyzed to develop organic farming. Therefore, this study aimed to identify the factors that determine consumer attitudes and preferences in buying processed organic duck meat. This study used 39 respondents who live in Blitar. This study used the Fishbein method to assess consumers’ beliefs and important levels of attributes of processed duck. The results showed that 74% of respondents were willing to buy organic processed duck meat. Meanwhile, the most important attributes of processed duck products decided by consumers were taste (3,74), packaging (3,62), and aroma (3,61). The three major belief values for organic processed duck products were health factor (3,61), label (3,58), and taste (3,38), while for non-organic processed duck were label (3,72), packaging (3,62), and taste (3,59).
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Adams, A., Blundell, R., Browning, M., & Crawford, I. (2019). Prices versus Preferences: Taste Change and Revealed Preference. https://abiadams.com/wp-content/uploads/2019/08/economica_submission.pdf
- Azizah, N., & Hadi, S. S. (2020). The Influence of Taste and Price To Customer Loyalty With Purchase Decision As Variables Intervening in Kentucky Fried Chicken ( Kfc ) Arion Mall. Sekolah Tinggi Ilmu Ekonomi Indonesia, 1(1), 1–27.
- Azman, N., & Sahak, S. Z. (2014). Nutritional Label and Consumer Buying Decision: A Preliminary Review. Procedia - Social and Behavioral Sciences, 130, 490–498. https://doi.org/10.1016/j.sbspro.2014.04.057
- Bartkiene, E., Steibliene, V., Adomaitiene, V., Juodeikiene, G., Cernauskas, D., Lele, V., Klupsaite, D., Zadeike, D., Jarutiene, L., & Guiné, R. P. F. (2019). Factors Affecting Consumer Food Preferences: Food Taste and Depression-Based Evoked Emotional Expressions with the Use of Face Reading Technology. BioMed Research International, 2019, 1–10. https://doi.org/10.1155/2019/2097415
- Brata, A. M., Chereji, A. I., Brata, V. D., Morna, A. A., Tirpe, O. P., Popa, A., Arion, F. H., Banszki, L. I., Chereji, I., Popa, D., & Muresan, I. C. (2022). Consumers’ Perception towards Organic Products before and after the COVID-19 Pandemic: A Case Study in Bihor County, Romania. International Journal of Environmental Research and Public Health, 19(19). https://doi.org/10.3390/ijerph191912712
- Chen, P.-J., & Antonelli, M. (2020). Conceptual Models of Food Choice: Influential Factors Related to Foods, Individual Differences, and Society. MDPI: Foods, 9(12), 1–21. https://doi.org/10.3390/foods9121898
- Christensen, T., Denver, S., & Bøye Olsen, S. (2020). Consumer Preferences for Organic Food and for the Shares of Meat and Vegetables in an Everyday Meal. Journal of International Food & Agribusiness Marketing, 32(3), 234–246. https://doi.org/10.1080/08974438.2019.1599758
- Ekasari, R., & Jaya, I. M. L. M. (2021). The Determinants of Consumer Purchasing Decisions of Health Food Products: An Empirical Study from Indonesia. The Journal of Asian Finance, Economics and Business, 8(12), 519–528. https://doi.org/10.13106/JAFEB.2021.VOL8.NO12.0519
- Elisabeth, D. A. (2017). Pengaruh Pengemasan Dan Pelabelan Pada Penerimaan Mi Kering Berbahan Baku Tepung Komposit Ubijalar Dan Keladi. Jurnal Matematika Sains dan Teknologi, 18(2), 111–119. https://doi.org/10.33830/jmst.v18i2.136.2017
- Fathia, Q. N., Nurmalina, R., & Simanjuntak, M. (2018). Consumer’s Attitude and Willingness to Pay for Organic Rice. Indonesian Journal of Business and Entrepreneurship, 4(1), 11–21. https://doi.org/10.17358/ijbe.4.1.11
- Font-i-Furnols, M., & Guerrero, L. (2014). Consumer preference, behavior and perception about meat and meat products: An overview. Meat Science, 98(3), 361–371. https://doi.org/10.1016/j.meatsci.2014.06.025
- Ismoyowati, I., Pratama, B. C., & Innayah, M. N. (2020). Performative and economic analysis on local duck farming in Central Java—Indonesia. Journal of the Indonesian Tropical Animal Agriculture, 45(3), 234–242. https://doi.org/10.14710/jitaa.45.3.234-242
- Khuluk, D. R. K., & Hendarti, I. M. (2021). Analisis Sektor Potensi dan Pendorong Ekonomi Kabupaten Blitar Provinsi Jawa Timur Tahun 2014-2019. Oikos: Jurnal Kajian Pendidikan Ekonomi Dan Ilmu Ekonomi, 5(2), 99–106.
- Kumar, N., & Kapoor, S. (2017). Do labels influence purchase decisions of food products? Study of young consumers of an emerging market. British Food Journal, 119(2), 218–229. https://doi.org/10.1108/BFJ-06-2016-0249
- Kusumasari, A. D., & Supriono. (2017). Pengaruh Desain Kemasan Produk Dan Daya Tarik Iklan Terhadap Brand Awareness Serta Dampaknya Pada Keputusan Pembelian Wardah Exclusive Matte Lip Cream. Jurnal Administrasi Bisnis, 49(2), 103–111.
- Maria Cardinal, K., Kipper, M., Andretta, I., & Machado Leal Ribeiro, A. (2019). Withdrawal of antibiotic growth promoters from broiler diets: Performance indexes and economic impact. Poultry Science, 98(12), 6659–6667. https://doi.org/10.3382/ps/pez536
- Maryani, H., Kristiana, L., & Lestari, W. (2017). Analisis Multiatribut Fishbein terhadap Jamu Saintifik (Studi Kasus di Balai Kesehatan Tradisional Masyarakat Makassar dan Puskesmas Colomadu I Karanganyar). Media Penelitian dan Pengembangan Kesehatan, 27(2), 89–98. https://doi.org/10.22435/mpk.v27i2.5315.89-98
- Meena, R. P., Meena, H. P., & Mee, R. S. (2013). Organic Farming: Concept and Components. Popular Kheti, 1(4), 5–14.
- Metasari, I., Warsito, S. H., & Hamid, I. S. (2013). ANALISIS USAHA PADA PETERNAKAN RAKYAT AYAM PETELUR DI KECAMATAN SRENGAT KABUPATEN BLITAR. Agroveteriner, 2(1), 1–3.
- Nguyen Hong, Q. (2021). The Impact of Senses on Purchasing Decisions: Research on F&B Products at Service Points. Journal of Trade Science, 9(4), 60–71. https://doi.org/10.54404/jts.2021.9.04.06
- Panwar, D., Anand, S., Ali, F., & Singal, K. (2019). Consumer Decision Making Process Models and Their Applications to Market Strategy. International Management Review, 15(1), 36–44.
- Pemani, P. O. S., Massie, J. D. D., & Tielung, M. V. J. (2017). The Effect Of Personal Factors on Consumer Purchase Decision. Jurnal EMBA, 5(1), 68–77.
- Pemerintah Kabupaten Blitar. (2012). Peternakan. [Accessed November 10th 2022]. Pemerintah Kabupaten Blitar. https://www.blitarkab.go.id/2012/06/15/peternakan-2/
- Putri, S. E. (2019). Analisis Sikap Konsumen: Evaluasi dan Kepercayaan Atribut (Multiattributes Fishbein Approach). Managament Insight: Jurnal Ilmiah Manajemen, 14(2), 159–177. https://doi.org/10.33369/insight.14.2.159-177
- Rahman, S. M. E., Mele, M. A., Lee, Y.-T., & Islam, M. Z. (2021). Consumer Preference, Quality, and Safety of Organic and Conventional Fresh Fruits, Vegetables, and Cereals. Foods, 10(1), 105. https://doi.org/10.3390/foods10010105
- Ren, Y., Li, H., & Wang, X. (2019). Family income and nutrition-related health: Evidence from food consumption in China. Social Science & Medicine, 232, 58–76. https://doi.org/10.1016/j.socscimed.2019.04.016
- Sinurat, A. P., Barhi, S., Muharsini, S., Puastuti, W., Priyanti, A., Nurhayati, I. S., & Priyono. (2017). Kebijakan Pengendalian Penggunaan Antibiotic Growth Promotes dan Ractopamine dalam Mendukung Keamanan Pangan Nasional (1st ed., Vol. 1). Pusat Penelitian dan Pengembangan Peternakan.
- Stiletto, A., Rozzanigo, E., Giampietri, E., & Trestini, S. (2021). Taste Beats Reputation in New Food Products Choice: The Case of Ready-to-Eat Pomegranate among Young Consumers in Veneto Region (Italy). Horticulturae, 7(7), 179. https://doi.org/10.3390/horticulturae7070179
- Thiruselvakumar, D., Sinuvasan, K., R, S. C., & Venkatesh, E. (2014). Factors affecting food choice and attitude of choosing food items among adolescents in South India. International Journal of Scientific and Research Publications, 4(4), 1–3.
- Untari, T., Herawati, O., Anggita, M., Asmara, W., Endang Tri Hastuti Wahyuni, A., & Haryadi Wibowo, M. (2021). The Effect of Antibiotic Growth Promoters (AGP) on Antibiotic Resistance and the Digestive System of Broiler Chicken in Sleman, Yogyakarta. BIO Web of Conferences, 33, 04005. https://doi.org/10.1051/bioconf/20213304005
- USDA. (2022). COVID Fuels Historic Growth in Organic Sales. Global Agricultural Information Network, 1(1), 1–9.
- Zhao, H., Yao, X., Liu, Z., & Yang, Q. (2021). Impact of Pricing and Product Information on Consumer Buying Behavior With Customer Satisfaction in a Mediating Role. Frontiers in Psychology, 12, 720151. https://doi.org/10.3389/fpsyg.2021.720151