E-Commerce Based Digital Marketing Using Business Model Canvas

  • Muhammad Naufal Akbar Fakultas Teknologi Informasi, Universitas Budi Luhur Jakarta
  • Atik Ariesta Fakultas Teknologi Informasi, Universitas Budi Luhur Jakarta
Abstract views: 257 , PDF downloads: 181
Keywords: E-commerce, Content Management System, Business Model Canvas, Search Engine Optimization

Abstract

The digital era, which is quickly evolving nowadays, necessitates the use of online stores by business owners to compete for as many clients as possible. E-commerce is the process of selling, purchasing, and marketing a product over the internet network. Conventional sales of items that do not maximize the use of promotional media will result in sales declining and many products not being sold. Traditional sales must instantly transition to digital marketing via e-commerce websites using a Content Management System (CMS) so that retailers can have their charm to improve product sales. The benefit of this research is to make online sales utilizing a Content Management System (CMS) to improve business operations and product marketing by employing Search Engine Optimization (SEO) to reduce product marketing expenditures. The Business Model Canvas (BMC) is used to create an online business model. Unified Modeling Language (UML) diagrams, such as Activity Diagrams, Use Case Diagrams, Component Diagrams, and System Sequence Diagrams, are used in the system design. As a result of this research, the e-commerce website will be displayed on the first page of the search site, allowing it to assist shop transaction activities and serve as a promotional medium.

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Published
2021-07-31
How to Cite
AkbarM. N., & AriestaA. (2021). E-Commerce Based Digital Marketing Using Business Model Canvas. Inform : Jurnal Ilmiah Bidang Teknologi Informasi Dan Komunikasi, 6(2), 127-132. https://doi.org/10.25139/inform.v6i2.3985
Section
Articles