Sentiment Analysis on TikTok Shop Reviews Using Long Short-Term Memory Method to Find Business Opportunity
During the world-changing year of covid 19, social media commerce grew fast. The prolonged use of social media encourages users to make online purchases via social media. TikTok, the most downloaded social media app, offers its users a social media commerce experience, TikTok Shop. The TikTok shop provided a new option for business expansion. Business owners may optimize the potential use of TikTok shops by learning more about TikTok Shop. The purpose of this study is to use sentiment analysis to evaluate the business potential of TikTok Shop. The data from Google Play reviews is analysed using the LSTM algorithm. Based on the results of research conducted using a confusion matrix, the LSTM algorithm method using word2vec has an accuracy of 74%. This study found that the business prospects of TikTok shops may be challenging.
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