Komunikasi Pemasaran Yang Dilakukan Oleh Sales Di PT. Putra Perdana Indoniaga Showroom Wuling Kenjeran Surabaya

Abstract

Various automotive industries in Indonesia are currently dominated by brands from Japan. Wuling Motors from China started to enter the Indonesian market five years ago. To increase company sales and make products more attractive, marketing communications certainly have a big influence. The analytical method used is descriptive qualitative. To find out marketing communications carried out by sales at PT. Putra Perdana Indoniaga Wuling Kenjeran Surabaya Showroom, carried out by data collection techniques using observation, interviews, and documentation.

      The results of the study show that marketing communications are carried out by sales at PT. Putra Perdana Indoniaga The Wuling Kenjeran Surabaya Showroom is running well on the indicators: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Selling. Found that marketing communication is the type of advertising used by sales in their work.