Dinamika Sikap Warga atas Program CSR Bank Sampah Gunung Anyar Surabaya
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Keywords:
corporate social responsibility, recipient residents, non-recipient residents
Abstract
The research was carried out with the aim of looking at citizens' acceptance of the CSR program implemented by PT PLN. The theory used is the theory of community relations, the theory of corporate social responsibility and attitude theory. Recipient and not the recipient of the program. The results showed that the characteristics of the majority of respondents obtained were as follows: female, aged 41-60 years, having a job as a housewife, education last graduating from elementary school and equivalent. The status of the population is the original citizen and recipient of CSR assistance programs. recipients of CSR programs and attitudes of citizens not recipients of CSR programs are positive. However, the figures obtained by the attitude of residents who are not program recipients are lower than the attitudes of recipients of CSR programs.
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Dewi, M & Wawan, A. (2010). Teori & Pengukuran Pengetahuan Sikap dan Perilaku Manusia. Yogyakarta: Muha Medika.
Hadi, N. (2011). Corporate Social Responsibility. Yogyakarta: Graha Ilmu.
Iriantara, Y. (2007). Community Relations Konsep dan Aplikasinya. Edisi ke-2. Bandung: Simbiosa Rekatama Media
Jefkins, F. (2004). Public Relations. Jakarta: Erlangga.
Keith, B. (2014). Pengantar Public Relations Teori dan Praktik. Jakarta: Rajawali Pers
Kriyantono, R. (2014). Teknik Praktis Riset Komunikasi Disertai Contoh. Praktis Riset Media, Pubic Relations, Advertising, Komunikasi. Organisasi, Komunikasi Pemasaran. Jakarta: Kencana.
Nilamsari, dkk. Komunikasi Corporate Social Responsibility Untuk Pemberdayaan Peternak Sapi Perah. Jurnal ASPIKOM, 3(2): 296-310.
Nurjannah, Suwatno, & Damayanti, W. Komunikasi Corporate Social Responsibility Pada Official Website Perusahaan Badan Usaha Milik Negara, Jurnal ASPIKOM, 3(2): 311-325.
Silalahi, U. (2012). Metode Penelitian Sosial. Bandung: PT Refika Aditama.
Sujanto & Yudistira, R. CSR Internal Manajeman Bukalapak Sebagai Bentuk Investasi Sosial dan Peningkatan Kualitas Komunikasi Sosial Internal Perusahaan. Jurnal Komunikatif, 6(2).
Wibisono, Y. (2007) Membedah Konsep & Aplikasi CSR (Corporate Social Responsibility), Gresik : Fascho Publishing.
Published
2019-03-21
How to Cite
Nugraheni, Y., & Widyaningrum, A. Y. (2019). Dinamika Sikap Warga atas Program CSR Bank Sampah Gunung Anyar Surabaya. Jurnal Studi Komunikasi, 3(1), 41-56. https://doi.org/10.25139/jsk.v3i1.1419
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