Cyber-activism on the dissemination of #Gejayanmemanggil: Yogyakarta’s student movement

Sanny Nofrima, Achmad Nurmandi, Dian Kusuma Dewi, Salahudin Salahudin

Abstract


The use of social media on Twitter can generate new movements to improve the welfare of the community, one of which #Gejayanmemanggil in forming a new campaign to move a united mass. The research used Nvivo12 Plus-based technology applications to obtain Eisen data. This study revealed the use of social media Twitter on the dissemination of #Gejayanmemanggil information. The qualitative method was employed to find a model for social media use as mass communication. The data in this study was taken from Twitter. Results of the data analysis showed that #Gejayanmemanggil proved to be very effective activity on student social movement.

Keywords


cyber-activism; social media; the student movement; yogyakarta

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DOI: http://dx.doi.org/10.25139/jsk.v4i1.2091

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