Cyber-activism on the dissemination of #Gejayanmemanggil: Yogyakarta’s student movement

  • Sanny Nofrima Muhammadiyah University of Yogyakarta
  • Achmad Nurmandi Muhammadiyah University of Yogyakarta
  • Dian Kusuma Dewi Muhammadiyah University of Ponorogo
  • Salahudin Muhammadiyah University of Malang
https://doi.org/10.25139/jsk.v4i1.2091
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Keywords: cyber-activism, social media, the student movement, yogyakarta

Abstract

The use of social media on Twitter can generate new movements to improve the welfare of the community, one of which #Gejayanmemanggil in forming a new campaign to move a united mass. The research used Nvivo12 Plus-based technology applications to obtain Eisen data. This study revealed the use of social media Twitter on the dissemination of #Gejayanmemanggil information. The qualitative method was employed to find a model for social media use as mass communication. The data in this study was taken from Twitter. Results of the data analysis showed that #Gejayanmemanggil proved to be very effective activity on student social movement.

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