The Influence of Green Tourism, Social Proof, and Destination Image on the Decision to Visit Jolotundo Glamping and Edu Park Nganjuk
DOI:
https://doi.org/10.25139/niaga.v9i2.10457Keywords:
Green Tourism, Social Proof, Destination Image, Visiting DecisionAbstract
This study investigates the influence of Green Tourism, Social Proof, and Destination Image on tourists’ visiting decisions at Jolotundo Glamping & Edu Park, Nganjuk, a destination renowned for its ecotourism concept. Using a quantitative approach and accidental sampling, a survey was conducted involving 100 visitors to ensure representative data and to minimize the risk of invalid responses. Questionnaires were distributed both online and offline during May 2025, and the results were analyzed using multiple linear regression in SPSS 27, including t-tests, F-tests, and the coefficient of determination (R²). The findings reveal that, both individually and collectively, Green Tourism, Social Proof, and Destination Image significantly affect visiting decisions, with Destination Image emerging as the most influential factor. These results highlight the importance for destination managers to enhance marketing strategies, strengthen social proof, and develop a strong, sustainable image rooted in green tourism principles. The study recommends that management prioritizes digital promotion and brand building to attract more visitors. Moreover, these findings serve as a valuable reference for future research in the field of tourism marketing
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