Brand image’s impression on impulsive buying of healthcare products
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Keywords:
brand image, covid-19, content marketing, impulsive buying, shopee
Abstract
The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and data collection instruments in questionnaires. The implication of this research shows that optimising content marketing techniques across various digital channels is a top priority to boost impulse buying, indirectly also improving brand image.
References
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Amilia, S. (2017). Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Handphone Merek Xiaomi di Kota Langsa. Jurnal Manajemen Dan Keuangan Unsam.
Amirrudin, M., Nasution, K., & Supahar, S. (2020). Effect of Variability on Cronbach Alpha Reliability in Research Practice. Jurnal Matematika, Statistika Dan Komputasi. https://doi.org/10.20956/jmsk.v17i2.11655
Andriani, H. (2020). Effectiveness of Large-Scale Social Restrictions (PSBB) toward the New Normal Era during COVID-19 Outbreak: a Mini Policy Review. Journal of Indonesian Health Policy and Administration. https://doi.org/10.7454/ihpa.v5i2.4001
Andrianto, N., & Fianto, A. Y. A. (2020). Brand Image Among The Purchase Decision Determinants. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 4(3), 700. https://doi.org/10.25139/jsk.v4i3.2546
Arcaya, M. C., Arcaya, A. L., & Subramanian, S. V. (2015). Inequalities in health: Definitions, concepts, and theories. Global Health Action. https://doi.org/10.3402/gha.v8.27106
Balmer, J. M. T., Lin, Z., Chen, W., & He, X. (2020). The Role of Corporate Brand Image For B2B Relationships of Logistics Service Providers in China. Journal of Business Research, 117(January 2018), 850–861. https://doi.org/10.1016/j.jbusres.2020.03.043
Bircher, J. (2005). Towards a dynamic definition of health and disease. Medicine, Health Care and Philosophy. https://doi.org/10.1007/s11019-005-0538-y
Bok, S. (2016). WHO Definition of Health, Rethinking the. In International Encyclopedia of Public Health. https://doi.org/10.1016/B978-0-12-803678-5.00494-X
Callahan, D. (1973). The WHO definition of “health”. Studies - Hastings Center. https://doi.org/10.2307/3527467
Charpentier, A., Ka, N., Mussard, S., & Ndiaye, O. H. (2019). Gini regressions and heteroskedasticity. Econometrics. https://doi.org/10.3390/econometrics7010004
Christian, M., & Agung, H. (2020). Urban Consumer Behavior On Buying Multi-Products On Shopee Using Technology Acceptance Model (TAM). Widyakala: Journal of Pembangunan Jaya University. https://doi.org/10.36262/widyakala.v7i2.337
Christy, F. E. (2020). Top 10 E-commerce di Indonesia Kuartal I 2020. Tempo.Co. https://data.tempo.co/data/907/top-10-e-commerce-di-indonesia-kuartal-i-2020
Errajaa, K., Daucé, B., & Legohérel, P. (2020). Consumer Reactions to Olfactory Congruence with Brand Image. Journal of Retailing and Consumer Services, 52(November 2018), 101898. https://doi.org/10.1016/j.jretconser.2019.101898
Felman, A. (2020). Mental health: Definition, common disorders, early signs, and more. In Medical New Today.
Galderisi, S., Heinz, A., Kastrup, M., Beezhold, J., & Sartorius, N. (2017). A proposed new definition of mental health. Psychiatria Polska. https://doi.org/10.12740/pp/74145
Gandakusumah, B., & Marta, R. F. (2021). Visualisasi Elemen Pembentuk Consumer Brandscape Melalui Oposisi Biner Semiotika Pemasaran Xing Fu Tang (幸福堂) dan Xi Bo Ba (喜悦). Jurnal Bahasa Rupa, 4(2). https://doi.org/10.31598/bahasarupa.v4i2.808
Gessert, C., Waring, S., Bailey-Davis, L., Conway, P., Roberts, M., & Vanwormer, J. (2015). Rural definition of health: A systematic literature review. In BMC Public Health. https://doi.org/10.1186/s12889-015-1658-9
Harun, A., & Ayu Salmah, N. N. (2020). Pengaruh Kepercayaan dan Kemudahan Terhadap Keputusan Pembelian Online Melalui Aplikasi Shopee. Jurnal Media Wahana Ekonomika. https://doi.org/10.31851/jmwe.v17i2.4318
Herdiana, D. (2020). Implementasi Kebijakan Pembatasan Sosial Berskala Besar (PSBB) Sebagai Upaya Penanggulangan Corona Virus Disease 2019 (COVID-19). Decision: Jurnal Administrasi Publik. https://doi.org/10.23969/decision.v2i2.2978
Jacqueline, J., & Kusniadji, S. (2019). Pengaruh Komunikasi Pemasaran melalui Event dan Iklan terhadap Citra Merek Shopee. Prologia. https://doi.org/10.24912/pr.v2i2.3713
Japarianto, E., & Adelia, S. (2020). Pengaruh Tampilan Web dan Harga Terhadap Minat Beli dengan Kepercayaan Sebagai Intervening Variable Pada E-Commerce Shopee. Jurnal Manajemen Pemasaran. https://doi.org/10.9744/pemasaran.14.1.35-43
Järvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content marketing. Industrial Marketing Management, 54, 164–175. https://doi.org/10.1016/j.indmarman.2015.07.002
Kotler, P., & Armstrong, G. (2018). Kotler & Armstrong, Principles of Marketing | Pearson. In Pearson.
Kotler, P., Kartajaya, H., & Hooi, D. H. (2019). Marketing 4.0: Moving From Traditional To Digital. In Asian Competitors. PT Gramedia.
Latifah, N., Widayani, A., & Normawati, R. A. (2020). Pengaruh Perceived Usefulness dan Trust Terhadap Kepuasan Konsumen Pada E- Commerce Shopee. BISMA: Jurnal Bisnis Dan Manajemen. https://doi.org/10.19184/bisma.v14i1.13550
Leonardi, F. (2018). The Definition of Health: Towards New Perspectives. International Journal of Health Services. https://doi.org/10.1177/0020731418782653
Lerner, H. (2019). A critical analysis of definitions of health as balance in a One Health perspective. Medicine, Health Care and Philosophy. https://doi.org/10.1007/s11019-018-09884-1
Lieb, R. (2012). Content Marketing: Think Like a Publisher - How to Use Content to Market. QUE.
Liem, S., Marta, D. R. F., & Panggabean, P. D. phil. H. (2019). Sanitation Behavior and Risk of Stunting: Understanding the Discourse of a Public Service Announcement. Jurnal The Messenger. https://doi.org/10.26623/themessenger.v11i2.1317
Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015a). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review. https://doi.org/10.1016/j.apmrv.2015.03.005
Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015b). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218. https://doi.org/10.1016/J.APMRV.2015.03.005
Lin, Y. H., Lin, F. J., & Wang, K. H. (2021). The Effect of Social Mission on Service Quality and Brand Image. Journal of Business Research, 132(June), 744–752. https://doi.org/10.1016/j.jbusres.2020.10.054
Lo, F. Y., Rey-Martí, A., & Botella-Carrubi, D. (2020). Research methods in business: Quantitative and qualitative comparative analysis. In Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.05.003
Marta, R. F., & Septyana, V. (2015). Semiotika Pemasaran pada Brand Value Melalui Sign Berupa Layout Berita dan Iklan Ibadah Haji (Studi Komparasi pada Harian Pos Kota dengan Rakyat Merdeka). Semiotika : Jurnal Komunikasi.
Memon, M. A., Ting, H., Cheah, J.-H., Thurasamy, R., Chuah, F., & Cham, T. H. (2020). Sample Size for Survey Research: Review and Recommendations. Journal of Applied Structural Equation Modeling, 4(2). https://doi.org/10.47263/jasem.4(2)01
Menayang, A. P., & Marta, R. F. (2020). Branding of North Sulawesi tourism through the hexagon of competitive identity. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 4(2). https://doi.org/10.25139/jsk.v4i2.2474
Mrad, M., & Cui, C. C. (2020). Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research, 113, 399–408. https://doi.org/10.1016/J.JBUSRES.2019.09.023
Müller, J., & Christandl, F. (2019). Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses. Computers in Human Behavior, 96, 46–55. https://doi.org/10.1016/J.CHB.2019.02.006
Nissi, Y. El, & Budiono, H. (2019). Kepercayaan Merek Sebagai Mediator Citra Merek dan Kualitas Pelayanan Terhadap Loyalitas Merek. Jurnal Manajerial Dan Kewirausahaan.
Saputra, H., & Salma, N. (2020). Dampak PSBB dan PSBB Transisi di DKI Jakarta dalam Pengendalian COVID-19. Media Kesehatan Masyarakat Indonesia. https://doi.org/10.30597/mkmi.v16i3.11042
Sasongko, Y. P. D., & Marta, R. F. (2018). Ekspresi Identitas Melalui Relasi Ayah Dan Anak Pada Iklan Youtube Grab Official. Bricolage : Jurnal Magister Ilmu Komunikasi, 4(02), 118. https://doi.org/10.30813/bricolage.v4i02.1656
Schiffman, L. G., & Wisenblit, J. L. (2019). Consumer Behavior 12th Edition. In Pearson Education. Pearson Education.
Shabbir, M. Q., Khan, A. A., & Khan, S. R. (2017). Brand Loyalty Brand Image and Brand Equity: the Mediating Role of Brand Awareness. International Journal of Innovation and Applied Studies. http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-16-237-03
Shereen, M. A., Khan, S., Kazmi, A., Bashir, N., & Siddique, R. (2020). COVID-19 infection: Origin, transmission, and characteristics of human coronaviruses. In Journal of Advanced Research. https://doi.org/10.1016/j.jare.2020.03.005
Sohrabi, C., Alsafi, Z., O’Neill, N., Khan, M., Kerwan, A., Al-Jabir, A., Iosifidis, C., & Agha, R. (2020). World Health Organization declares global emergency: A review of the 2019 novel coronavirus (COVID-19). In International Journal of Surgery. https://doi.org/10.1016/j.ijsu.2020.02.034
Strijker, D., Bosworth, G., & Bouter, G. (2020). Research methods in rural studies: Qualitative, quantitative and mixed methods. Journal of Rural Studies. https://doi.org/10.1016/j.jrurstud.2020.06.007
Tsang, T. K., Wu, P., Lin, Y., Lau, E. H. Y., Leung, G. M., & Cowling, B. J. (2020). Effect of changing case definitions for COVID-19 on the epidemic curve and transmission parameters in mainland China: a modelling study. The Lancet Public Health. https://doi.org/10.1016/S2468-2667(20)30089-X
Wang, W. L., Malthouse, E. C., Calder, B., & Uzunoglu, E. (2019). B2B content marketing for professional services: In-person versus digital contacts. Industrial Marketing Management, 81(January), 160–168. https://doi.org/10.1016/j.indmarman.2017.11.006
Zhong, B. L., Luo, W., Li, H. M., Zhang, Q. Q., Liu, X. G., Li, W. T., & Li, Y. (2020). Knowledge, attitudes, and practices towards COVID-19 among chinese residents during the rapid rise period of the COVID-19 outbreak: A quick online cross-sectional survey. International Journal of Biological Sciences. https://doi.org/10.7150/ijbs.45221
Ahmad, N. S., Musa, R., & Harun, M. H. M. (2016). The Impact of Social Media Content Marketing (SMCM) towards Brand Health. Procedia Economics and Finance, 37(16), 331–336. https://doi.org/10.1016/s2212-5671(16)30133-2
Amilia, S. (2017). Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Handphone Merek Xiaomi di Kota Langsa. Jurnal Manajemen Dan Keuangan Unsam.
Amirrudin, M., Nasution, K., & Supahar, S. (2020). Effect of Variability on Cronbach Alpha Reliability in Research Practice. Jurnal Matematika, Statistika Dan Komputasi. https://doi.org/10.20956/jmsk.v17i2.11655
Andriani, H. (2020). Effectiveness of Large-Scale Social Restrictions (PSBB) toward the New Normal Era during COVID-19 Outbreak: a Mini Policy Review. Journal of Indonesian Health Policy and Administration. https://doi.org/10.7454/ihpa.v5i2.4001
Andrianto, N., & Fianto, A. Y. A. (2020). Brand Image Among The Purchase Decision Determinants. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 4(3), 700. https://doi.org/10.25139/jsk.v4i3.2546
Arcaya, M. C., Arcaya, A. L., & Subramanian, S. V. (2015). Inequalities in health: Definitions, concepts, and theories. Global Health Action. https://doi.org/10.3402/gha.v8.27106
Balmer, J. M. T., Lin, Z., Chen, W., & He, X. (2020). The Role of Corporate Brand Image For B2B Relationships of Logistics Service Providers in China. Journal of Business Research, 117(January 2018), 850–861. https://doi.org/10.1016/j.jbusres.2020.03.043
Bircher, J. (2005). Towards a dynamic definition of health and disease. Medicine, Health Care and Philosophy. https://doi.org/10.1007/s11019-005-0538-y
Bok, S. (2016). WHO Definition of Health, Rethinking the. In International Encyclopedia of Public Health. https://doi.org/10.1016/B978-0-12-803678-5.00494-X
Callahan, D. (1973). The WHO definition of “health”. Studies - Hastings Center. https://doi.org/10.2307/3527467
Charpentier, A., Ka, N., Mussard, S., & Ndiaye, O. H. (2019). Gini regressions and heteroskedasticity. Econometrics. https://doi.org/10.3390/econometrics7010004
Christian, M., & Agung, H. (2020). Urban Consumer Behavior On Buying Multi-Products On Shopee Using Technology Acceptance Model (TAM). Widyakala: Journal of Pembangunan Jaya University. https://doi.org/10.36262/widyakala.v7i2.337
Christy, F. E. (2020). Top 10 E-commerce di Indonesia Kuartal I 2020. Tempo.Co. https://data.tempo.co/data/907/top-10-e-commerce-di-indonesia-kuartal-i-2020
Errajaa, K., Daucé, B., & Legohérel, P. (2020). Consumer Reactions to Olfactory Congruence with Brand Image. Journal of Retailing and Consumer Services, 52(November 2018), 101898. https://doi.org/10.1016/j.jretconser.2019.101898
Felman, A. (2020). Mental health: Definition, common disorders, early signs, and more. In Medical New Today.
Galderisi, S., Heinz, A., Kastrup, M., Beezhold, J., & Sartorius, N. (2017). A proposed new definition of mental health. Psychiatria Polska. https://doi.org/10.12740/pp/74145
Gandakusumah, B., & Marta, R. F. (2021). Visualisasi Elemen Pembentuk Consumer Brandscape Melalui Oposisi Biner Semiotika Pemasaran Xing Fu Tang (幸福堂) dan Xi Bo Ba (喜悦). Jurnal Bahasa Rupa, 4(2). https://doi.org/10.31598/bahasarupa.v4i2.808
Gessert, C., Waring, S., Bailey-Davis, L., Conway, P., Roberts, M., & Vanwormer, J. (2015). Rural definition of health: A systematic literature review. In BMC Public Health. https://doi.org/10.1186/s12889-015-1658-9
Harun, A., & Ayu Salmah, N. N. (2020). Pengaruh Kepercayaan dan Kemudahan Terhadap Keputusan Pembelian Online Melalui Aplikasi Shopee. Jurnal Media Wahana Ekonomika. https://doi.org/10.31851/jmwe.v17i2.4318
Herdiana, D. (2020). Implementasi Kebijakan Pembatasan Sosial Berskala Besar (PSBB) Sebagai Upaya Penanggulangan Corona Virus Disease 2019 (COVID-19). Decision: Jurnal Administrasi Publik. https://doi.org/10.23969/decision.v2i2.2978
Jacqueline, J., & Kusniadji, S. (2019). Pengaruh Komunikasi Pemasaran melalui Event dan Iklan terhadap Citra Merek Shopee. Prologia. https://doi.org/10.24912/pr.v2i2.3713
Japarianto, E., & Adelia, S. (2020). Pengaruh Tampilan Web dan Harga Terhadap Minat Beli dengan Kepercayaan Sebagai Intervening Variable Pada E-Commerce Shopee. Jurnal Manajemen Pemasaran. https://doi.org/10.9744/pemasaran.14.1.35-43
Järvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content marketing. Industrial Marketing Management, 54, 164–175. https://doi.org/10.1016/j.indmarman.2015.07.002
Kotler, P., & Armstrong, G. (2018). Kotler & Armstrong, Principles of Marketing | Pearson. In Pearson.
Kotler, P., Kartajaya, H., & Hooi, D. H. (2019). Marketing 4.0: Moving From Traditional To Digital. In Asian Competitors. PT Gramedia.
Latifah, N., Widayani, A., & Normawati, R. A. (2020). Pengaruh Perceived Usefulness dan Trust Terhadap Kepuasan Konsumen Pada E- Commerce Shopee. BISMA: Jurnal Bisnis Dan Manajemen. https://doi.org/10.19184/bisma.v14i1.13550
Leonardi, F. (2018). The Definition of Health: Towards New Perspectives. International Journal of Health Services. https://doi.org/10.1177/0020731418782653
Lerner, H. (2019). A critical analysis of definitions of health as balance in a One Health perspective. Medicine, Health Care and Philosophy. https://doi.org/10.1007/s11019-018-09884-1
Lieb, R. (2012). Content Marketing: Think Like a Publisher - How to Use Content to Market. QUE.
Liem, S., Marta, D. R. F., & Panggabean, P. D. phil. H. (2019). Sanitation Behavior and Risk of Stunting: Understanding the Discourse of a Public Service Announcement. Jurnal The Messenger. https://doi.org/10.26623/themessenger.v11i2.1317
Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015a). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review. https://doi.org/10.1016/j.apmrv.2015.03.005
Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015b). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218. https://doi.org/10.1016/J.APMRV.2015.03.005
Lin, Y. H., Lin, F. J., & Wang, K. H. (2021). The Effect of Social Mission on Service Quality and Brand Image. Journal of Business Research, 132(June), 744–752. https://doi.org/10.1016/j.jbusres.2020.10.054
Lo, F. Y., Rey-Martí, A., & Botella-Carrubi, D. (2020). Research methods in business: Quantitative and qualitative comparative analysis. In Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.05.003
Marta, R. F., & Septyana, V. (2015). Semiotika Pemasaran pada Brand Value Melalui Sign Berupa Layout Berita dan Iklan Ibadah Haji (Studi Komparasi pada Harian Pos Kota dengan Rakyat Merdeka). Semiotika : Jurnal Komunikasi.
Memon, M. A., Ting, H., Cheah, J.-H., Thurasamy, R., Chuah, F., & Cham, T. H. (2020). Sample Size for Survey Research: Review and Recommendations. Journal of Applied Structural Equation Modeling, 4(2). https://doi.org/10.47263/jasem.4(2)01
Menayang, A. P., & Marta, R. F. (2020). Branding of North Sulawesi tourism through the hexagon of competitive identity. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 4(2). https://doi.org/10.25139/jsk.v4i2.2474
Mrad, M., & Cui, C. C. (2020). Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research, 113, 399–408. https://doi.org/10.1016/J.JBUSRES.2019.09.023
Müller, J., & Christandl, F. (2019). Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses. Computers in Human Behavior, 96, 46–55. https://doi.org/10.1016/J.CHB.2019.02.006
Nissi, Y. El, & Budiono, H. (2019). Kepercayaan Merek Sebagai Mediator Citra Merek dan Kualitas Pelayanan Terhadap Loyalitas Merek. Jurnal Manajerial Dan Kewirausahaan.
Saputra, H., & Salma, N. (2020). Dampak PSBB dan PSBB Transisi di DKI Jakarta dalam Pengendalian COVID-19. Media Kesehatan Masyarakat Indonesia. https://doi.org/10.30597/mkmi.v16i3.11042
Sasongko, Y. P. D., & Marta, R. F. (2018). Ekspresi Identitas Melalui Relasi Ayah Dan Anak Pada Iklan Youtube Grab Official. Bricolage : Jurnal Magister Ilmu Komunikasi, 4(02), 118. https://doi.org/10.30813/bricolage.v4i02.1656
Schiffman, L. G., & Wisenblit, J. L. (2019). Consumer Behavior 12th Edition. In Pearson Education. Pearson Education.
Shabbir, M. Q., Khan, A. A., & Khan, S. R. (2017). Brand Loyalty Brand Image and Brand Equity: the Mediating Role of Brand Awareness. International Journal of Innovation and Applied Studies. http://www.ijias.issr-journals.org/abstract.php?article=IJIAS-16-237-03
Shereen, M. A., Khan, S., Kazmi, A., Bashir, N., & Siddique, R. (2020). COVID-19 infection: Origin, transmission, and characteristics of human coronaviruses. In Journal of Advanced Research. https://doi.org/10.1016/j.jare.2020.03.005
Sohrabi, C., Alsafi, Z., O’Neill, N., Khan, M., Kerwan, A., Al-Jabir, A., Iosifidis, C., & Agha, R. (2020). World Health Organization declares global emergency: A review of the 2019 novel coronavirus (COVID-19). In International Journal of Surgery. https://doi.org/10.1016/j.ijsu.2020.02.034
Strijker, D., Bosworth, G., & Bouter, G. (2020). Research methods in rural studies: Qualitative, quantitative and mixed methods. Journal of Rural Studies. https://doi.org/10.1016/j.jrurstud.2020.06.007
Tsang, T. K., Wu, P., Lin, Y., Lau, E. H. Y., Leung, G. M., & Cowling, B. J. (2020). Effect of changing case definitions for COVID-19 on the epidemic curve and transmission parameters in mainland China: a modelling study. The Lancet Public Health. https://doi.org/10.1016/S2468-2667(20)30089-X
Wang, W. L., Malthouse, E. C., Calder, B., & Uzunoglu, E. (2019). B2B content marketing for professional services: In-person versus digital contacts. Industrial Marketing Management, 81(January), 160–168. https://doi.org/10.1016/j.indmarman.2017.11.006
Zhong, B. L., Luo, W., Li, H. M., Zhang, Q. Q., Liu, X. G., Li, W. T., & Li, Y. (2020). Knowledge, attitudes, and practices towards COVID-19 among chinese residents during the rapid rise period of the COVID-19 outbreak: A quick online cross-sectional survey. International Journal of Biological Sciences. https://doi.org/10.7150/ijbs.45221
Published
2021-11-20
How to Cite
Agung, H., Marta, R. F., Wang, C., & Amanda, M. (2021). Brand image’s impression on impulsive buying of healthcare products. Jurnal Studi Komunikasi, 5(3), 569-583. Retrieved from https://ejournal.unitomo.ac.id/index.php/jsk/article/view/4411
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