Vol. 9 No. 1 (2025)

Articles

• The Influence of Ethnocentrism and Consumer Preferences on Purchase Interest and Product Purchase Decisions Local VENTELA SHOES in PASURUAN DISTRICT

  Feri Setiawan, Antin Rakhmawati

  1-10

  • Full Text (PDF)

• Influence of Organizational Culture, Work Motivation and Competence to Employee Performance PT Mega Buana Indah Batam

  Susanna Tarigan

  11-21

  • Full Text (PDF)

• The Influence of the Ohio Model's Leadership Style and Workload on Employee Performance at the PT Bio Farma (Persero) Bandung City Office

  Angelita Mutiara Simbolon, Syarifuddin

  23-37

  • Full Text (PDF)

• The Influence of Product Diversity, Price and Product Quality on Consumer Purchase Decisions

  Dian Rahmawaty, Anne Putri, Nurfitriyenny, Fitria, Rina Supryanita

  45-58

  • Full Text (PDF)

• Human Resource Development Analysis at MSMEs TUM TIM COOKIES & BAKERY Sidoarjo

  Setya Prihatiningtyas, Rini Fatmawati, Citra Dewi Ayu Kusuma Wardani, Kharisma Delia Putri

  59-68

  • Full Text (PDF)