Strengthening the Legal Protection of Collective Trademark Ownership of Micro, Small, and Medium Enterprises (MSMEs)
DOI:
https://doi.org/10.25139/lex.v6i1.10275Keywords:
Legal Protection, Rights Ownership, Collective Trademark, MSMEsAbstract
This research aims to analyze the essence of collective trademark rights ownership according to trademark law in Indonesia, analyze how the legal implications in the protection of collective trademark rights ownership in Indonesia, as well as to analyze how the strategy of strengthening the legal protection of collective trademark rights so that it can be optimized by MSMEs. The type of research used is normative law or can be called doctrinal law, using the approach of legislation and conceptual approach. The essence of collective trademark ownership lies in the case of registration that is registered jointly accompanied by the rules of use that have been agreed upon by all members, as well as the responsibility of the costs borne together. Legal implications in the protection of ownership of collective trademark rights in Indonesia, by providing protection to protect the registered or recognized trademark owners from the use of similar or identical trademarks. Collective trademark optimization strategies can be done through increased brand awareness, promotion (word of mouth), development of special educational programs for Micro, Small, and Medium Enterprises (MSMEs), facilitation of collective trademark registration at an affordable cost or subsidy, capacity building of supervisory agencies and related parties. Collective trademark regulations in Indonesia are regulated in Law Number 20 Year 2016 on Trademarks and Geographical Indications in Article 46 to Article 51.
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