KEBIJAKAN DALAM MEMPERTAHANKAN KEBERLANGSUNGAN USAHA UMKM DIMASA PANDEMI COVID-19

KEBIJAKAN DALAM MEMPERTAHANKAN KEBERLANGSUNGAN USAHA UMKM DIMASA PANDEMI COVID-19

  • Suwardi Universitas Narotama
  • Widyawati Boediningsih
Abstract views: 117 , LEX JOURNAL downloads: 187
Keywords: business policy and sustainability of the pandemic 19

Abstract

The potential market keep business msmb is a national economy due to stand up to economic shocks pademi would emerge problems how to keep to medium enterprise to proceed as any situation thus become immune to any disturbance. How the government efforts in taking so umkm business policy is able to persevere even capable of developing pandemic in a difficult situation. Research methodology used normative, writer research and studies in the norm is legislation or act norm set act no.20 year what policy 2088 about small businesses. A conclusion due to existing covid-19 pandemic since last year 2019 made every effort in crisis. Msmb sector has a very drastic decline in earnings, various obstacles marketing and sales, and distribution of a product with a policy that supported businesses will give the wind players were fresh for him. Traders seek to find an alternative marketing and sales, secure capital and assets owned.

Keywords :  business policy and sustainability of the pandemic 19

References

A.M., Dumar (2009). Swine Flu What You Need to Know. Wildside Press LLC. hlm. 7.
Agusta, L. (2013). Terhadap Pengaruh Dalam Pelatihan dan Motivasi Kerja Pada Kinerja para karyawan CV. Haragon Surabaya. Jurnal Agora, 1(3), 1399-1408.
Allen,D, Shore, L. and Griffeth R. (2003). The role of perceive organizational support and supportive human resource practices in the turnover process. Journal of Management 29 99 – 118.
Amri, A. (2020). Dampak terhadap Covid -19 pada usaha UMKM di Indonesia . Jurnal Brand, 2(1), 123-130.
Ananda, A. D., & Susilowati, D. (2017). Pengembangan Usaha Mikro Kecil dan Menengah usaha UMKM yang Berbasis Industri Kreatif di Kota Malang. Jurnal Ilmu Ekonomi, X(X), 120- 142.
Boselie, J. P., & Paauve, J. (2005). Human Resource Function Competencies in European Companies, Personnel Review 34, 5550-566.
Darwanto. (2013). Peningkatan Daya Saing UMKM Berbasis Inovasi dan Kreativitas (Strategi Penguatan Property Right terhadap Inovasi dan Kreativitas). Jurnal Bisnis dan Ekonomi, 20(2), 142-149.
Dewi, S. R., Andari, & Masitoh, M. R. (2019). Peran Pelatihan dan Workshop Bagi Peningkatan Motivasi, Inovasi dan Kreativitas Pada UMKM Kerajinan Tangan dari Manik-manik. kaibon Abhinaya: Jurnal Pengabdian Masyarakat, 1(2), 59-65.
Effendi, S., Hadiwidjojo, D., Solimun, & Noermijati. (2013). The Effect Of Entrepreneurship Orientation On The Small Business Performance With Government Role As The Moderator Variable And Managerial Competence As The Mediating Variable On The Small Business of Apparel Industry In Cipulir Market, South Jakarta. IOSR Journal of Business and Management (IOSRJBM), 8(1), 49-55.
Faizal, M., Rosmadi, M. L., & Nurdiyanto, H. (2018). Barriers and Challenges at Information Technology in Labour Intensive Business Organization. International Journal of Engineering & Technology, 7(2.5), 104-107.
Hadiyati, E. (2011). Kreativitas dan Inovasi Berpengaruh Terhadap Kewirausahaan Usaha Kecil. Jurnal Manajemen dan Kewirausahaan, 13(1), 8-16. 92 Jurnal IKRA-ITH Ekonomika Vol 4 No 2 Bulan Juli 2021
Heye, D. (2006). Creativity and innovation: Two key characteristics of the successful 21st century information professional. Business Information Review, 23(4), 252-257. Kalil, & Aenurohman, E. A. (2020). Dampak Kreativitas dan Inovasi Produk Terhadap Kinerja UKM di Kota Semarang. Jurnal Penelitian Humaniora, 21(1), 69-77.
Keeh, H. T., Nguyen, T. T., & Ping, H. (2007). The Effects of Entrepreneurial Orientation and Marketing Informationon the Performance of SMEs. Journal of Business Venturing, 22(4), 592-611.
Korry, I. S., Troena, E. A., Hadiwidjojo, D., & Noermijati. (2013). The Role of Entrepreneurial Orientation in Mediating the Effect of Organizational Culture and Government Policy toward Business Performance (Case Study: Koperasi Unit Desa in Bali Province). International Journal of Business and Commerce, 2(12), 29-42.
Koys, D. (2001). The effects of employee satisfaction, organizational citizenship behavior and turnover on organizational effectiveness: A unitlevel, longitudinal study. Personnel Psychology, 54(1), 101-114.
Larsen, P., & Lewis, A. (2007). How Award Winning SMEs Manage The Barriers to Innovation. Journal Creativity and Innovation Management, 16(2), 141-151. Leonandri, D., & Rosmadi, M. L. (2018).
Sinergitas Desa Wisata dan Ekonomi Kreatif Dalam Meningkatkan Perekonomian Masyarakat. Jurnal Ikraith Ekonomika, 1(2), 13-18. Loewe, P., & Dominiquini, J. (2006). Overcoming the barriers to effective innovation. Strategy & Leadership, 34(1), 24-31.
Meutia. (2013). Entrepreneurial Social Competence and Entrepreneurial Orientation to Build SME’s Business Network and Business Performance. International Journal of Social Science and Humanity, 3(4), 381-385.
Mulyani, S. (2014). Faktor-faktor yang Mempengaruhi Kualitas Laporan Keuangan pada UMKM di Kabupaten Kudus. Jurnal Dinamika Ekonomi & Bisnis, 11(2), 137-150. Nasution, L. (2020). Efektifitas HKI Sebagai Pelindung Industri Kreatif dan UMKM Di Tengah Pandemi Covid19. Buletin Hukum dan Keadilan, 4(1), 238-250.
Ndubisi, N. O., & Iftikhar, K. (2012). Relationship between Entrepreneurship, Innovation and Performance: Comparing Small and Medium-size Enterprises. Journal of Research in Marketing and Entrepreneurship, 14(2), 214-236. Novitasari, D., & Zuraida, L. (2015). Pengaruh Orientasi Kewirausahaan dan Kompetensi Wirausaha Terhadap Daya Saing (Studi Empiris pada UMKM di DIY). Jurnal Riset Manajemen, 2(2), 165-178.
O'Cass, A., & Ngo, L. V. (2011). Winning through innovation and marketing: lesson from aurstralia and vietnam. Industrial Marketing Management, 40(8), 1319-1329.
Rosmadi, M. L., Herlina, Widiastuti, E., & Tachyan, Z. (2019). The Role of Indonesian Human Resources in Developing MSMEs Facing the Industrial Revolution 4.0. Budapest International Research and Critics Institute Journal (BIRCI-Journal), 2(1), 193-199.
Ryan, A. M., Schmit, M., & Johnson, R. (1996). Attitudes and effectiveness: Examining relations at an organizational level. Personnel Psychology, 49(4), 853-882.
Satria, D. (2011). Strategi Pengembangan Industri Kreatif Untuk Meningkatkan Daya Saing Pelaku Ekonomi Lokal. Jurnal Aplikasi Manajemen, 9(1), 301-308. Sukirman. (2017). Jiwa Kewirausahaan dan Nilai Kewirausahaan Meningkatkan Jurnal IKRA-ITH Ekonomika Vol 4 No 2 Bulan Juli 2021 93 Kemandirian Usaha Melalui Perilaku Kewirausahaan. Jurnal Ekonomi dan Bisnis, 20(1), 113-132.
Yunal, V. O. (2013). Analisis Pengaruh Motivasi Berwirausaha dan Inovasi Produk terhadap Pertumbuhan Usaha Kerajinan di Lombok Barat. Jurnal Agora, 1(1), 337-347.
Published
2021-08-18