Financial Literacy and Perceived Risk on Investment Intention in BPR BKK Jepara with Financial Technology as an Intervening Variable

Abstract

This study examines the influence of financial literacy, perceived risk, and financial technology on investment intention among employees of PT. BPR BKK Jepara (Perseroda), with financial technology as a mediating variable. Using a quantitative approach, data were collected through questionnaires distributed via Google Forms. The sample size was determined using Slovin's formula, resulting in 148 respondents, selected through accidental sampling. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was utilized to analyze the relationships between the variables. The findings reveal that financial literacy and perceived risk significantly influence investment intention and financial technology adoption. Furthermore, financial technology positively mediates the relationship between financial literacy and investment intention, and between perceived risk and investment intention. This indicates that the adoption of financial technology enhances the impact of financial literacy and perceived risk on investment intention. These results underscore the importance of improving financial literacy and addressing perceived risks to encourage financial technology adoption and promote investment interest. The study provides actionable recommendations for organizations to implement financial literacy programs and enhance trust in financial technology through security and transparency. These findings also have implications for policymakers to design initiatives that foster financial inclusion and investment participation.