Vol. 7 No. 1 (2023)

Articles

• Pengaruh Customer Engangement Dan Electronic Word Of Mouth (E-WOM) Terhadap Keputusan Pembelian Di Urban Wagyu Steak House Surabaya

  1-16

  • Full Text (PDF)

• Pengaruh Kepercayaan dan Kualitas Website (Webqual) terhadap Keputusan Pembelian Tiket Kereta Api melalui Aplikasi KAI Access di Surabaya

  17-34

  • Full Text (PDF)

• Pengaruh Budaya Organisasi, Kepemimpinan, dan Kepuasan Kerja Terhadap Kinerja Karyawan Dinas Kebudayaan dan Pariwisata Kota Bandung

  35 - 46

  • Full Text (PDF)

• The Influence of Brand Ambassador and Electronic Word Of Mouth (E-WOM) on Brand Switching in Tokopedia Applications

  47 - 62

  • Full Text (PDF)

• Pengaruh Disiplin, Beban Kerja, Dan Inovasi Terhadap Kinerja Pegawai Pada PT Prima Duta Nusantara

  63-78

  • Full Text (PDF)

• The Influence of Brand Image, Price, Product Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable

  79-98

  • Full Text (PDF)

• THE INFLUENCE OF FINANCIAL LITERACY, LIFE STYLE, FINANCIAL ATTITUDE AND SELF-CONTROL ON FINANCIAL MANAGEMENT BEHAVIOR

  99-114

  • Full Text (PDF)