Digital Philanthropy and Accountability: A Legal Assessment of Influencer Liability in Public Donation Management

Abstrak

The development of digital technology and social media has elevated the role of influencers as key players in public fundraising, particularly for natural disaster relief. Through digital platforms, influencers are able to mobilize public support quickly and on a massive scale. Such fundraising efforts also raise various legal issues, especially regarding transparency, accountability, and legal liability in the event of mismanagement of funds. This study aims to analyze the legal basis for influencers’ liability in the management of public donation funds under the Indonesian legal system and to examine the forms of legal liability that may be imposed. The research method employed is normative legal research using a statutory and conceptual approach, through a literature review of primary, secondary, and tertiary legal sources. The results of the study indicate that influencers’ liability in the management of public donation funds is still regulated indirectly through various legal regimes, such as the Law on the Collection of Money or Goods, civil law, criminal law, and the Law on Information and Electronic Transactions. Influencers may be subject to civil, criminal, and administrative liability depending on their actions.